What is Pink Friday?


We are so excited to announce that we will be participating  in the second-annual, nationwide, Pink Friday small business shopping experience, on November 19. 

What is Pink Friday? Created by The Boutique Hub, Pink Friday is a small business spin on the traditional Black Friday shopping experience, reminding everyone to #ShopSmallFirst. Black Friday is the largest shopping day of the year, but the sales and promotions from big box stores often overshadow the experiences that small businesses are focused on providing. The goal on November 19th is to celebrate the businesses that are the backbone of our local communities. 

“Small businesses took a massive hit last year,” says Ashley Alderson, Founder and CEO of The Boutique Hub. “The amount of small businesses that closed last year is monumental, and the trickle-down of that has a devastating impact on communities around the country. If a business didn’t close last year, they’re now faced with employment issues, inflation, immense supply issues, and a hefty increase in shipping costs. Now, more than ever, it’s our duty to support those businesses that are the heart of our communities and local economies.”

Pink Friday is strategically positioned the week prior to Black Friday, to ensure that small businesses are given the first opportunity to help shoppers in their quest for holiday gifts. These businesses are usually overshadowed by their big-box counterparts, and deserve their own weekend to shine. 

“We want shoppers to look at small businesses first for their holiday needs, then go spend the rest of their holiday budgets with big-box stores, if needed,” says Alderson. 

The official Pink Friday website (www.shopthebestboutiques.com/pinkfriday/) lists all the ways you can shop, including an interactive map of participating stores, and various gift guides that will help consumers navigate the best gifts for everyone on their list. You can also follow the #ShopSmallFirst hashtag on social media. Any small business can participate in Pink Friday and can find out more by visiting www.theboutiquehub.com/pinkfriday

Fade Market is excited to participate in Pink Friday this year and be a part of the Shop Small Movement. It means so much to us when our local customers choose us when they are shopping during the holiday season.

Here at Fade Market we've also partnered with 8 local small businesses to create a photo grid reminding everyone to shop small this holiday season which we will all be sharing throughout the month of November. We've also put together a small list of how to shop with these local places here.


Shown: Serendipi-Tea, Blue Jar Candle Co., Mandy's Cookie Co., Simplicity Boutique, Blue Enchant-Mint, Steele's Brushes & Ceramics, The Mad Chunky, Fade Market, Jen and Zep. 

Join us in store on Friday November 19th from 1-5pm. We will be wearing pink and encouraging you to also wear pink. You'll be able to enjoy pink drinks and sweets while taking a photo in front of our pink backdrop. Don't forget to tag us @shopfademarket and use #shopsmallfirst to be featured in our stories!  We will be running a special sale and giveaways that day in store and online at www.fademarket.com plus you'll receive a free "shop small first" tote bag when you spend $150+. So start your holiday shopping with us this Pink Friday!