There are so many terms out there - fast fashion, ethical fashion, sustainable fashion, slow fashion, fair trade fashion, eco-friendly fashion.... It can be overwhelming and confusing. What does this all even mean?
Ethical Fashion is an umbrella term to describe ethical fashion design, production, retail, and purchasing. It covers a range of issues such as working conditions, exploitation, fair trade, sustainable production, the environment, and animal welfare. It's a very vague term but it mainly focuses on reducing harm to people and the planet. It's about creating a better future for the workers.
It is meant to be the opposite of fast fashion, which is mass production of cheap, poor quality, disposable clothing. And why do we want the opposite of fast fashion? The fashion industry puts out 80 billion garments a year - that's over 10 garments for every person on earth.... a year! And that's 400% more than what was produced 20 years ago. It's a lot of clothing being mass produced at low costs.
Ethical fashion is being concerned with the social impact and the ethics behind a brand. Fast fashion is known for low costs and those low costs mean that they are underpaying employees that work in unsafe factories and working conditions. Ethical fashion wants to change that. We want to change that here at Fade Market. Ethical fashion asks the questions. “Who made this product?” and “Are they earning a fair living wage?” and "Are they working in a safe environment?" . These are the questions we ask when we add products to our boutique.
It's hard to define exactly what ethical fashion is. Like we said, it is a very vague term and hard to define when everyone has their own set of values and their own idea of what is ethical. So here at Fade Market, when we say ethical we mean that the workers were paid fair living wages and they are working in safe work conditions. That's what ethical fashion means to us here at Fade Market.